This speech by Jim Collins for The Drucker Institute talks about The Stockdale Paradox, which is rooted in the story of Admiral James Stockdale, who was the highest-ranking United States military officer in the “Hanoi Hilton” prisoner-of-war camp during the height of the Vietnam War. Tortured over twenty times during his eight-year imprisonment, Stockdale lived out the war without any prisoner’s rights, no set release date, and no certainty as to whether he would even survive to see his family again. How? How does someone deal with the facts of their situation when there’s seemingly no reason to hope for a happy ending?

Naval aviator survived 6 years in Hanoi Hilton (Byron Fuller)
Navy pilot Byron Fuller spent almost six years as a prisoner of war in North Vietnam, where his battered body was tortured and starved, where he endured more than two years in solitary confinement in a 4-by-7-foot cell. Upon his release in 1973 from Hoa Lo, a prison camp known



